OUR STORY

OUR RESTAURANT TODAY

We're a cutting edge vegetarian fast food joint of the future. But we’re still humble, we’re probably only the second best restaurant in the world. We are on to something though! We also happen to have plenty of non-animal options but we don’t preach about it. We are just here to make great food. No matter your dietary restrictions you can always find something delicious, fast, and affordable at Pretty Good Advice.

HOW WE STARTED

To put it simply, chef/owner Matt McNamara started wondering “What's the point?”  He discovered the answer for him was to leave his San Francisco fine dining Michelin star tasting menu restaurant behind to pursue a restaurant project with great food for all - not just great food for a few. Five years prior to leaving that pretentious San Francisco life, he opened an 83 acre farm in the Santa Cruz Mountains, only a few miles away from where Pretty Good Advice is now and this property became the compass for his decision making. 

THE SOURCE OF OUR FOOD

Hate to break it to everyone but 99% of farm to table stories you hear are total B.S. This one is real (but this is the only place you’ll hear us talk about it). Just 9.2 miles away we have a property that has been cultivated by Matt since 2013. He starts every day by picking the morning bounty and that’s what inspires our "super hyper seasonal sides". This bounty includes over 250 varieties of fruits, and 1000’s of other annuals, perennial herbs and fungi. He used to raise rabbits, baby pigs, goats and lamb but stopped after coming to the understanding that picking a ripe fruit from a tree is a far more enjoyable way to start the day than a slaughter. Oh and we can't forget the chickens...they are the source of much of the restaurant's eggs and these same chickens are fed scraps brought back at the end of each day. It's a beautiful cycle and one of the small ways we do our part in giving back to the earth. We also donate with every purchase you make to The Ocean Cleanup Project.  It is our mission to be involved in fast food that leaves the world better than the way we found it and by dining with us you help us reach our goal. Thank you!

ILLUSTRATIONS BY @BUCKETDOODLES

PRETTY GOOD ADVICE 

3070 PORTER STREET, SOQUEL CA 95073
(831)226-2805
PGARESTAURANT@GMAIL.COM
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© 2019 - Pretty Good Advice
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